Atlas Metals London
Last updated: 3 November 2026
At Atlas Metals London, we are committed to protecting your privacy and handling your personal information with care, confidentiality and transparency.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, arrange an appointment or use our services to buy or sell gold, silver, platinum and other precious metal products.
We are committed to handling personal data in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Atlas Metals London is a specialist precious metals business operating under Atlas Watches London, a trading business of AWATCHLDN LTD.
Based in the heart of London’s prestigious Hatton Garden jewellery district, we specialise in buying and selling gold, silver and platinum, including investment bullion, coins, precious metal jewellery and scrap metals.
Trading name: Atlas Metals London
Operating business: Atlas Watches London
Registered company: AWATCHLDN LTD
Business address: 100 Hatton Garden, London, EC1N 8NX, United Kingdom
Email: info@atlaswatcheslondon.com
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, AWATCHLDN LTD is the data controller responsible for the personal information collected and processed through Atlas Metals London.
Depending on how you interact with us, we may collect the following personal information:
Your full name and contact details, including telephone number, email address and postal address.
Information you provide when making enquiries, requesting valuations or arranging appointments.
Details relating to precious metals, jewellery, coins or bullion you wish to buy or sell.
Transaction information, including purchase and sale records, payment details and invoices.
Identity verification information, where required for legal, regulatory, fraud-prevention or security purposes.
Technical information collected when visiting our website, such as IP address, browser type, device information and cookie preferences.
We only collect personal information that is relevant and reasonably necessary for the purposes described in this policy.
We may use your personal information to:
Respond to enquiries and provide information about our products and services.
Arrange and manage appointments at our Hatton Garden showroom.
Provide valuations and facilitate purchases or sales of precious metals.
Process transactions, payments and related documentation.
Verify identity where necessary and comply with applicable legal obligations.
Maintain accurate business, accounting and transaction records.
Protect our business and customers against fraud, unlawful activity and security risks.
Improve our website, customer service and business operations.
Send marketing communications where permitted by law and in accordance with your preferences.
We do not use your personal information for purposes incompatible with those described in this policy without an appropriate lawful basis.
Under UK data protection legislation, we must have a lawful basis for collecting and using your personal information.
Depending on the circumstances, we may rely on:
Contractual necessity: Where processing is necessary to provide services you have requested or to enter into or fulfil a transaction with you.
Legal obligations: Where we are required to retain records, verify information or comply with applicable tax, accounting or other legal requirements.
Legitimate interests: Where processing is reasonably necessary for operating and protecting our business, responding to enquiries, preventing fraud and maintaining customer relationships, provided those interests are not overridden by your rights.
Consent: Where we specifically request your permission, such as for certain marketing communications or non-essential website cookies.
Where we rely on consent, you may withdraw it at any time.
As a business dealing in precious metals and high-value goods, Atlas Metals London may need to request identification or additional information in connection with certain transactions.
Where appropriate, this may include photographic identification, proof of address or information relating to a transaction.
Such information will only be requested where necessary for a legitimate business purpose or applicable legal or regulatory requirement.
We take reasonable measures to ensure that sensitive identification and transaction records are handled securely and accessed only by authorised individuals.
We do not sell your personal information to third parties.
We may share relevant information with trusted third parties where reasonably necessary, including:
Payment processors, banks and financial institutions.
Accountants, professional advisers and legal representatives.
Website hosting providers and IT service providers.
Delivery, courier or insurance providers where relevant to a transaction.
Government authorities, regulators, law enforcement agencies or other organisations where disclosure is legally required or justified.
Where third parties process personal data on our behalf, we seek to ensure appropriate confidentiality, security and data protection arrangements are in place.
We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including applicable legal, accounting, tax and regulatory requirements.
Retention periods depend on the nature of the information, the transaction involved and any relevant legal obligations.
Where information is no longer required, we will take reasonable steps to securely delete, destroy or anonymise it.
Our website may use cookies and similar technologies to support its functionality, improve the browsing experience and understand website performance.
Cookies are small files stored on your device when you visit a website.
Some cookies are essential for the website to function correctly. Other cookies, such as analytics or marketing cookies, may require your consent before being used.
Where required, we will provide appropriate cookie information and consent controls.
You can also manage or restrict cookies through your browser settings.
We take the security and confidentiality of your personal information seriously.
We use appropriate technical and organisational measures designed to protect personal data against unauthorised access, accidental loss, misuse, alteration or disclosure.
Access to personal information is restricted to those who reasonably require it for legitimate business purposes.
Although we take reasonable precautions, no method of electronic transmission or storage can be guaranteed to be completely secure.
Some third-party technology, hosting or communication providers may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will ensure that an appropriate legal basis and any required safeguards are in place in accordance with applicable data protection legislation.
Under UK data protection law, you may have the right to:
Request access to personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of your personal information in certain circumstances.
Request restriction of certain processing activities.
Object to processing based on legitimate interests.
Object to the use of your personal information for direct marketing.
Request transfer of your personal information where the right to data portability applies.
Withdraw consent where processing relies on your consent.
These rights are subject to applicable legal conditions and exceptions.
To exercise any of your rights, please contact us using the details provided in this policy.
We may occasionally contact customers about our services, precious metals or relevant business updates where permitted by law.
Where consent is required, we will obtain it before sending marketing communications.
You can opt out of marketing communications at any time by following the unsubscribe instructions, where provided, or contacting us directly.
Our website may contain links to third-party websites, including other businesses within the Atlas Group.
These websites may operate their own privacy policies and data protection practices.
Atlas Metals London is not responsible for the privacy practices of independently operated third-party websites. We recommend reviewing their privacy policies before providing personal information.
We do not intend to make decisions about customers based solely on automated processing where those decisions would produce legal or similarly significant effects.
If our practices change, we will update this policy and provide any additional information required by law.
We may update this Privacy Policy periodically to reflect changes in our business operations, website functionality or applicable legal requirements.
Any updates will be published on this page, together with a revised date where appropriate.
We encourage visitors to review this policy occasionally.
If you have any questions about this Privacy Policy, how we handle your personal information or wish to exercise your data protection rights, please contact:
Atlas Metals London
100 Hatton Garden
London, EC1N 8NX
United Kingdom
Telephone: 07899 717829
Email: [Insert business email address]
If you have concerns about how we handle your personal information, please contact us first so that we can investigate and address the matter.
You also have the right to raise a complaint with the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.
Information Commissioner’s Office
Website: www.ico.org.uk
Telephone: 0303 123 1113